Gimlet

(The American Podcasting Company)

Problem.

The American Podcasting Company needed a new name to take them beyond podcasting associations and help position them as a vibrant new media company.

Solution.

Gimlet not only suggests a refreshing gin gimlet; it’s also the name of a tool for boring holes, giving us the phrase gimlet-eyed, meaning “to have keen vision or insight” — a perfect name for a fresh and insightful media company.

Gimlet_credential.jpg
 

More entertainment brand names created by Lexicon: