David Placek: Founder’s Comments.

 

 
 

Why names are important.

Lexicon Branding sets out to create highly memorable brand names that are unforgettable.

 

Building a billion-dollar brand.

A Lexicon Branding case study of Proctor & Gamble’s Swiffer.

 

Our approach to trademark evaluation.

Lexicon Branding’s Trademark department supports brand name development through accurate trademark research.