(River Lane Vineyard)
Breaking into the competitive wine industry is almost impossible. When the owners of River Lane Vineyard approached Lexicon, they wanted a wine label that was completely distinctive yet offered a link to the natural process of growing strong grapes.
Timeframe Cabernet Sauvignon captures the evolving seasons of growing and harvesting grapes. Just as important, the wine represents a unique label in the industry – so distinctive, in fact, that the name was approved for registration in record time.
The food and beverage industry is enormous and complex. Global snack and soft drink giants compete with established national and regional brands, and aggressive upstarts constantly try to carve out share. In an environment of melding food cultures and changing consumer taste preferences, brand recognition and trust are more important than ever.
Some Food & Beverage Brands We've Named: