Introducing a new gin brand to a saturated market of more than 4.7 million trademarks is difficult. But Bacardi's revolutionary cold distilling process lent itself to unique and intriguing creative directions.
We delivered a name that combined the gin’s British origin with its smooth, fresh taste. We poured over old maps of England and then paired these terms with images of grapefruits, oranges, and lemons before coming to the name Oxley. Fun to say, approachable, and a nod to heritage, the name carried the promise of a unique gin experience.
The food and beverage industry is enormous and complex. Global snack and soft drink giants compete with established national and regional brands, and aggressive upstarts constantly try to carve out share. In an environment of melding food cultures and changing consumer taste preferences, brand recognition and trust are more important than ever.
A Few Food & Beverage Brands We've Named: