The Coca-Cola Company wanted to reinvigorate the cold beverage category and infuse new life into the ready-to-drink tea segment.
Gold Peak highlights the natural qualities of the product: Gold with its reference to sunshine and fields, and Peak with its connection to both mountains and fruit picked at the optimal level of ripeness. The name combines two words that connote “high quality” in a way that creates a new, distinctive idea.
The food and beverage industry is enormous and complex. Global snack and soft drink giants compete with established national and regional brands, and aggressive upstarts constantly try to carve out share. In an environment of melding food cultures and changing consumer taste preferences, brand recognition and trust are more important than ever.
A Few Food & Beverage Brands We've Named: