Horticulture specialists at Monsanto developed a smaller bell pepper hybrid that was both tasty and non-GMO. The issue was how to express this new bell pepper's natural origin along with its delightful size and taste.
Using the common root bell- from bell pepper in order to imply the vegetable’s natural source, we combined this to the word part –fina to suggest both a fine size and a fine taste. From these word parts, Bellafina was born: a natural solution that is both approachable and sounds delightfully delicious.
The food and beverage industry is enormous and complex. Global snack and soft drink giants compete with established national and regional brands, and aggressive upstarts constantly try to carve out share. In an environment of melding food cultures and changing consumer taste preferences, brand recognition and trust are more important than ever.
A Few Food & Beverage Brands We've Named: