Problem.
A new kind of financial services company was leveraging the web to create the first-ever private capital marketplace. They were set up to connect high net-worth individuals seeking investment opportunities with privately owned companies needing funds in the $3 million to $15 million range.
Solution.
Explore the pioneering spirit of the investment world and what was then the new frontier of the internet. This path led us to OffRoad — a name that communicates an element of adaptation and adventure appropriate to an investor group with different perspectives, geographies, professional backgrounds, and investment experience.
The financial services category must inspire trust and security, but also hope and ambition. As the industry has diversified and globalized, and as financial products have grown more complex, the need to embed meaning at the brand level has become more important than ever. This is a reality we understand and a challenge we accept.
A Few Financial Brands We've Named:
