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The financial services category must inspire trust and security, but also hope and ambition. As the industry has diversified and globalized, and as financial products have grown more complex, the need to embed meaning at the brand level has become more important than ever. This is a reality we understand and a challenge we accept.

A Few Financial Brands We've Named:

Prosper <br><span>(E-Loan)</span>
Prosper
(E-Loan)
Offroad Capital <br><span>(ipCapital)</span>
Offroad Capital
(ipCapital)
Tangerine <br><span class="small">(ING Direct/Scotiabank)</span>
Tangerine
(ING Direct/Scotiabank)
Optima <br><span>(American Express)</span>
Optima
(American Express)
Juniper <br><span>(Barclays)</span>
Juniper
(Barclays)
PayPass <br><span>(MasterCard)</span>
PayPass
(MasterCard)
Cirrus <br><span>(MasterCard)</span>
Cirrus
(MasterCard)
Redpoint Ventures<br><span>(Institutional VC)</span>
Redpoint Ventures
(Institutional VC)
Highmark <br><span>(Union Bank)</span>
Highmark
(Union Bank)
MarketSmith <br><span>(William O'Neil + Co.)</span>
MarketSmith
(William O'Neil + Co.)

Technology

 
© 2019 Lexicon Branding, Inc.