How to quickly establish positioning as the first totally wireless home sound system.
“Short words are best,” as Winston Churchill said. With millions of trademarks around the world, it is nearly impossible to create a four- or five-letter word that’s available for trademark. But in our experience, it is almost always worth the effort. A seamless and compact palindrome, Sonos fully supports the concept of “an operating system for sound.”
From events like SXSW to products like Sonos, Spotify, Netflix, and Amazon’s Echo, where and how we consume our entertainment is changing dramatically. In this kind of hyper-dynamic market, it’s crucial to establish recognition early. The entertainment brand names we create stand out from the competition to quickly establish new brands for our clients.
A Few Entertainment Brands We've Named: