The American Podcasting Company needed a new name to take them beyond podcasting associations and help position them as a vibrant new media company.
Gimlet not only suggests a refreshing gin gimlet; it’s also the name of a tool for boring holes, giving us the phrase gimlet-eyed, meaning “to have keen vision or insight” — a perfect name for a fresh and insightful media company.
From events like SXSW to products like Sonos, Spotify, Netflix, and Amazon’s Echo, where and how we consume our entertainment is changing dramatically. In this kind of hyper-dynamic market, it’s crucial to establish recognition early. The entertainment brand names we create stand out from the competition to quickly establish new brands for our clients.
A Few Entertainment Brands We've Named: