Infotech Enterprises came to Lexicon with a name generic enough to cover any of the company’s broad range of specializations, but this did not set it apart from the multitude of less prestigious outsourcing firms.
Cyient, an entirely coined name, was broad enough to apply to any engineering application, yet distinctive enough to stand out as a top-tier outsourcing firm. Sound and spelling drive the name’s power: the incisive consonants combined with the unusual vowel sequence give the feeling of technological expertise.
Lexicon’s experience in corporate brand name development spans projects across the globe. These projects are in some ways our most challenging because of the long-term strategic value that accrues to an effective corporate name over time. A company’s name is not its whole story, but it sets up the story, and nothing will be used longer or more often.
A Few Corporate Brands We've Named: