One of Europe’s largest management and technology consulting firms needed a new identity after spinning off from the parent company KPMG.
We looked for a hard-working term that also promised insight. Pairing the reliability of bearing with the analytic power of point delivered a winning solution. The resulting compound is both reliable and trustworthy, clearly communicating the company’s expertise in the industry. Today, BearingPoint is a global consulting network with more than 10,000 people supporting clients in more than 75 countries.
Lexicon’s experience in corporate brand name development spans projects across the globe. These projects are in some ways our most challenging because of the long-term strategic value that accrues to an effective corporate name over time. A company’s name is not its whole story, but it sets up the story, and nothing will be used longer or more often.
Some Corporate Brands We've Named: