Lake Capital was a consultancy offering strategy, operations, and CFO advice to clients throughout the US and Western Europe. Its acquisition by The Hackett Group triggered the need for a new name, but one that still carried over the firm’s strategic foundation and reputation for trust.
Deliver a promise of reliability. In the English language, compound words built from strong roots communicate stability and trust. Today, Archstone delivers independent and strategic advice and operational results to Fortune 500 clients from offices in New York, Chicago, San Francisco, and Amsterdam.
Lexicon’s experience in corporate brand name development spans projects across the globe. These projects are in some ways our most challenging because of the long-term strategic value that accrues to an effective corporate name over time. A company’s name is not its whole story, but it sets up the story, and nothing will be used longer or more often.
Some Corporate Brands We've Named: