Breaking into the competitive wine industry is almost impossible. When the owners of River Lane Vineyard approached Lexicon, they wanted a wine label that was completely distinctive yet offered a link to the natural process of growing strong grapes.


Timeframe Cabernet Sauvignon captures the evolving seasons of growing and harvesting grapes. Just as important, the wine represents a unique label in the industry – so distinctive, in fact, that the name was approved for registration in record time.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do