KMV Technologies needed a name for their video conferencing platform that supported the dynamics of face-to-face communications, in an effort to mitigate the negative pull surrounding video conferencing.


Lexicon developed the brand name Lifesize, which captured the sensory, relational, and human aspects of the platform’s experience. The combination of two well-known and understandable words resulted in a name that sounded both effortless and natural, and ultimately supported the platform’s simplicity and ease of use.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do