TrackR needed a brand name for their new product that would help them stand out from the growing tracking device crowd. They came to Lexicon for a name that would make a splash and help them immediately assert their offer in an already relatively well-established scene.
Elevate, differentiate and tell a good story. Adero has Latin roots and means “I will be there”–a reassuring and on-brand message for a company whose mission is to help people stay seamlessly organized. While the name’s roots make it feel classic and refined, its structure is simple and easy to pronounce.