Shaw Communications was looking for a competitive edge for their new premium TV and internet package. How could a Lexicon-created name help them stand out in an extremely crowded and commoditized space?


BlueCurve delivers color, energy, and a strong connection to the Shaw master brand and visual identity. By reinforcing existing brand assets, as well as creating a lot of runway for new directions, the BlueCurve name serves as an ideal vessel to capture attention and help communicate Shaw’s exciting new offerings.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do