Gtmhub, originally founded as a data collection and visualization tool for sales and marketing (hence “GTM” for go-to-market), decided to pivot and build an OKR tool. Given the shift in strategy, the Gtmhub team felt that their name also needed to reflect this change.


With the mission of becoming an operating system for modern businesses, Lexicon developed Quantive – a coined solution, stemming from the product’s orientation around data and taking action within an organization. “Quant” is not only rooted in data, but in quantum – an elemental particle or significant change. Today, Quantive is the world’s leading strategy execution platform enabling organizational change on a global level.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do