P&G needed a brand name for their new to the world precision skincare device packed with technology. The device digitally scans and analyzes skin to then microprint proprietary serum precisely where it is needed to enhance the look of skin and improve complexion over time. 


Opte, a coined solution, balances both performance and beauty to stand out in the emerging category. Opte draws on optimization and optics as the device utilizes digital scanning in combination with LED lights and algorithms. The name provides P&G with a new platform to carry their brand promise of “your skin optimized.”

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

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