The Home Depot needed a name for their new carpet brand that was engineered with twice the amount of fiber of ordinary carpets for maximum comfort and resilience.


To strike a balance between the comfortable yet durable texture of the product, Lexicon developed the brand name SoftSpring. The compound word proved to simultaneously capture the dual benefit of the carpet, as “soft” connoted the plushness of the material, while “spring” touched upon the carpet’s ability to retain its original texture despite frequent use.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do