CM Group needed a brand name that could act as a unified thread for their portfolio of human-centric marketing technology solutions. They needed to convey a sense of reliability, ease, engagement, and growth.


Lexicon developed Marigold by utilzing positive associations with the beautiful imagery and vibrant color of the marigold flower. Lexicon’s consumer research identified that Marigold’s intrinsic values included trustworthy, approachable, and engaging, all of which fit perfectly with the client’s mission to position themselves as the human-focused growth catalyst for businesses.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do