Jetty (Al Jazeera)
The Al Jazeera Media Network needed a name for their revolutionary digital audio product that aimed to take audio consumption to the next level. They wanted a brand name that evoked strong imagery and had a positive semantic meaning.
The word Jetty, a place of activity where sea meets land and ideas are exchanged, epitomized the rich interaction of content that occurred within the digital audio product. Further, the brand name served as a conduit of dialogue and symbolized a platform devoted to bringing diverse opinions and engaging content together.