The Al Jazeera Media Network needed a name for their revolutionary digital audio product that aimed to take audio consumption to the next level. They wanted a brand name that evoked strong imagery and had a positive semantic meaning.


The word Jetty, a place of activity where sea meets land and ideas are exchanged, epitomized the rich interaction of content that occurred within the digital audio product. Further, the brand name served as a conduit of dialogue and symbolized a platform devoted to bringing diverse opinions and engaging content together.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do