Ubisoft was looking to retitle their new fantasy video game, Gods and Monsters, and engaged Lexicon to develop a provocative name that would resonate with gamers and offer franchise potential.


Video game titles, like movies and books, have high creative flexibility and, unlike company and product names, can be longer, more expansive, and almost sentence-like. Immortals Fenyx Rising communicates the world and experience while introducing players to the game’s main character. This new title affords several avenues for the name to grow alongside the franchise.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do