Just Beyond Travel had plans to launch a different kind of travel magazine, connecting readers with people, experiences and places on a deeper and more intriguing level. They needed an appropriately attention-getting name for a magazine focused on the extraordinary.


You’d be hard pressed to find many other brand names that are adverbs, which immediately gives AFAR a sense of movement, action and uniqueness. At just four letters long and with an available website domain, it was an ideal springboard for launching a compelling media offering.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do