AFAR

Problem.

Just Beyond Travel had plans to launch a different kind of travel magazine, connecting readers with people, experiences and places on a deeper and more intriguing level. They needed an appropriately attention-getting name for a magazine focused on the extraordinary.

Solution.

You’d be hard pressed to find many other brand names that are adverbs, which immediately gives AFAR a sense of movement, action and uniqueness. At just four letters long and with an available website domain, it was an ideal springboard for launching a compelling media offering.