During their transition from a foreclosure liquidation company to a multi-faceted online real estate marketplace, came to Lexicon in need of a corporate rebrand that would allow for the company’s broader evolution and bolster future success. They wanted a short, powerful name with strong syllables that supported the company’s disruption of the real estate marketplace.


The corporate rebrand to Ten-X epitomized the company’s ultimate vision of making the process of buying and selling real estate 10 times better for all parties involved. The name Ten-X connoted power and performance and was expansive enough to support the company’s new positioning of serving buyers, sellers, and real estate professionals alike.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do