As Medgate expanded their software as a service enterprise beyond occupational health (i.e.,“Med”), they needed a more flexible and invigorating corporate name to help them grow as a brand.


Develop something new to capture the brand’s strength and reliability. Cority is a surprisingly familiar, entirely invented word. Taking advantage of the many positive associations around the word “core”, we elevated the meanings with the suffix “-ity” (used to form adjectives, like acuity or ingenuity). The result is a fast and memorable corporate name with a structure and sounds that travel well across the world.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do