Infotech Enterprises came to Lexicon with a name generic enough to cover any of the company’s broad range of specializations, but this did not set it apart from the multitude of less prestigious outsourcing firms.


Cyient, an entirely coined name, was broad enough to apply to any engineering application, yet distinctive enough to stand out as a top-tier outsourcing firm. Sound and spelling drive the name’s power: the incisive consonants combined with the unusual vowel sequence give the feeling of technological expertise.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do