One of Europe’s largest management and technology consulting firms needed a new identity after spinning off from the parent company KPMG.


We looked for a hard-working term that also promised insight. Pairing the reliability of bearing with the analytic power of point delivered a winning solution. The resulting compound is both reliable and trustworthy, clearly communicating the company’s expertise in the industry. Today, BearingPoint is a global consulting network with more than 10,000 people supporting clients in more than 75 countries.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do