Problem.

Huber Engineered Woods needed a new name for their Magnesium Oxide (MgO) panels that would soon transform the design-build of jobsites across the country. Their legacy name – Extremegreen – only focused on one aspect of the technology, while Huber needed something more flexible to tell the story of a strong, reliable, sustainable, and fire-resistant material.

Solution.

Lexicon is proud to have created the name Exacor, which combines the roots “exact” for excellence and precision and “core” for heart and strength. The name Exacor suggests a structural base that is durable on all levels and sets the highest standards for future MgO building panels.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do