Huber Engineered Woods needed a new name for their Magnesium Oxide (MgO) panels that would soon transform the design-build of jobsites across the country. Their legacy name – Extremegreen – only focused on one aspect of the technology, while Huber needed something more flexible to tell the story of a strong, reliable, sustainable, and fire-resistant material.


Lexicon is proud to have created the name Exacor, which combines the roots “exact” for excellence and precision and “core” for heart and strength. The name Exacor suggests a structural base that is durable on all levels and sets the highest standards for future MgO building panels.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do