Emetry had an exciting, data-driven wine discovery software, but an overly-complicated name that did not represent their innovation or inspire thoughts of ease and confidence in wine selection.


Pix helps the brand establish a narrative around “a better way to find and buy wine” and helps capture the spirit of the technology. Lexicon created the name Pix, an innovative twist on the word “Pick,” to emphasize software that is straightforward, fast, simple, and effective.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do