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Brand Names That Win.

"What will it take to be a winner in your market?" is a question we ask our clients. Their answers always include "a great name."

The effect that brand names can have on the development of new products and new companies is often underestimated. The creative strategies that we discuss in this book show that names can be transformative. In fact, corporate innovation can begin with a brand name that not only is distinctive but speaks to a new model of behavior.

Without exception, nothing will be used more often or last longer than the name of your company or product. For Lexicon, winning begins with a great name – a name that helps to create a unique story and a unique personality.