Beating the Drum for Metaphor
January 30, 2013


An engaging recent New Yorker article* describes the constructed language Ithkuil, which aims to be “maximally precise” by “eliminating the ambiguity, vagueness, illogic, redundancy, polysemy (multiple meanings) and overall arbitrariness that [are] seemingly ubiquitous in natural human language.”

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Forever Socks
July 2, 2012


How brand names are not at all but almost exactly like a pair of socks

The joke about things being analogous to socks is that “you change them every day.” Brand names should not be seen that way at all, of course. When you settle on a trademark — after having gone through all the convolutions to create it, research it, register it, and then promote it — the last thing you want to do is change it.

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