Burning Candy
February 20, 2014


A little over a month ago, the Skittles hit the fan when the Internet discovered that King.com Limited had trademarked the word CANDY. Reaction ranged from “all other games with candy in their titles were in trouble” to “no one on Earth could ever utter the word candy again.” This action was to protect the game developer’s white-hot title Candy Crush Saga, a game downloaded by more than 500 million people since its release in 2012.

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