Myths of Branding Pt. 2: Coined Names Aren't Worth the Investment
August 18, 2015


Over the last 30 years, we’ve developed brand names that innovate and inspire for products ranging from cars to corporations. For the next two months, we’ll be releasing weekly posts dealing with branding myths we’ve frequently heard, in an effort to debunk and demystify much of the mystery that surrounds both the process and the strategies of branding.Myth # 2: Coined names aren’t worth the investment it takes to build them into brands. Descriptive names are cheaper and more effective.

Read More