Big Brother Brands
July 14, 2014


George Orwell pegged 1984 as the year that an authoritarian superstate – personified in a political candidate known only as “Big Brother” – would come to power in his fictional work about a dystopian future. The book was first conceived 40 years before the title year (although published five years later, in 1949.) Now, 30 years after the events of Nineteen Eighty-Four, could it be that Big Brother is finally manifesting? Not as a political entity designed to control the populace, but as a commercial confederation that owns and controls the majority of brands – and the influence that goes with them.

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