Our First iPhone App: Profanity Check
May 12, 2015

Developing a brand name is no easy task. Whether you’re launching a new product, creating a new company, or rebranding for a new image, the most challenging aspect is the creative one. Coming up with a novel and compelling concept in a cluttered marketplace far exceeds a mere exercise in cleverness. And when you land on a name that feels distinctive, has storytelling potential, and could be a platform for a great brand experience, there’s always a good chance the mark is already registered in your category.

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