Myths Of Branding Pt. 3: Strong Corporate Names Don't Need Other Brands
August 27, 2015


Over the last 30 years, we’ve developed brand names that innovate and inspire for products ranging from cars to corporations. For the next two months, we’ll be releasing weekly posts dealing with branding myths we’ve frequently heard, in an effort to debunk and demystify much of the mystery that surrounds both the process and the strategies of branding.Myth # 3: If a company has a strong corporate name, it doesn’t need any other brands.

Read More