Say What?
June 13, 2013


Just how important is a brand name's pronunciation, anyway? When names for a new product are being weighed, there’s usually nervousness around pronunciation. Still, think of the different ways people pronounce Porsche, Hermès, Zagat.

And don’t even get us started with l’Occitane.

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Throwing The Market A Curve
October 8, 2010


Some of the brand name development efforts that happen at Lexicon® Branding remain in the shadows. It may be a name for a select segment of software engineers. Or a major brand’s soft drink that gets test marketed in Topeka, Kansas, and never gets any closer to a rollout. But every so often we get a chance to be part of something big, bold, and uniquely different. In the case of Levi’s Curve ID® fit system, the brand behind several new lines of womens jeans from San Francisco-based Levi-Strauss, it’s not so much that we helped them create a name for jeans specifically built for a variety of female body shapes and sizes. Instead, it’s the excitement of being part of their audacious, in-your-face advertising campaign that’s bringing awareness to the new jeans.

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