No one expected the age of globalization to start when it did. No one thought life in the 19th century would go from rural to highly interconnected and industrialized in a blink of an eye. No one expected the housing bubble in 2006 to burst and bring most of the world’s income to a crashing halt. No one fathomed that ISIS would transform into a terrorist organization that now generates more than $2 million in funds every day. The point is, it is inevitable that the world as we know it will change. And, as humans of this planet, we are mere witnesses of such changes.
We try our best to prepare and anticipate, but ultimately we cannot control every aspect of our ever-changing world. Sure, we have been able to effectively mitigate disasters and crises with today’s new technologies, but for the most part, we have just been in it for the ride, so to speak.
Most recently, however, new innovations and technologies have exceeded our expectations, even surpassing the capabilities of the human mind. With AI and autonomous features becoming part of today’s norm, we may actually be able to accurately predict the future (or parts of it at least).
This is where Lexicon’s Think Tank comes in. Over the past 3 months, we’ve created—based on extensive research and our own creativity—a landscape that reflects the future of the automotive industry. We began this project with our post, “The Road Ahead,” but now each member of the team is taking the time to reflect on how far we’ve come.
With a unique branding perspective, here at Lexicon we have created an entirely new landscape and representation of this space to come, incorporating our insight and expertise in the creative branding industry. Our landscape is not just limited to the changes in the automotive industry, however. Rather, we explored branding implications on several fronts—social, economic, technological, and infrastructural.
The Think Tank was not created in order to claim the automotive future. Rather, it was created in order for us—and our readers—to learn about this exciting time and help prepare our clients for what is likely to come.
We want to guide our clients—current and new—through this increasingly competitive space. We’ve applied our expertise across the board: branding the autonomous cars themselves, their ingredients, experiences, unique interiors and exteriors, and other elements that could emerge as a result. Having reached the end of the road, we are bringing the Think Tank to a temporary close as the summer ends and the interns part ways. This project is not complete, however. The following months—even years—are bound to usher in new and incredible innovations related to the automotive future. The team at Lexicon will be sure to stay tuned for what’s to come.
Our research-based blogs, source posts, and visuals have combined to develop a broad and thoughtful vision of the future intended to stimulate your thoughts and ideas.
Our hope is that you, as curious readers, fellow creative brand name developers, and clients across all industries can take in our work and think about how you can contribute to the automotive future. While the future may not evolve into what our landscape predicts, our efforts have hopefully inspired you to think beyond the limits of today’s current landscape.
—Kennedy Placek, Summer Intern Coordinator