Automotive Think Tank Final Thoughts: Kennedy Placek
September 1, 2016


No one expected the age of globalization to start when it did. No one thought life in the 19th century would go from rural to highly interconnected and industrialized in a blink of an eye. No one expected the housing bubble in 2006 to burst and bring most of the world’s income to a crashing halt. No one fathomed that ISIS would transform into a terrorist organization that now generates more than $2 million in funds every day. The point is, it is inevitable that the world as we know it will change. And, as humans of this planet, we are mere witnesses of such changes.

Read More
Ingredient Branding: An Automotive Essential
August 11, 2016


LEED (Leadership in Energy and Environmental Design) certification has changed the way we see buildings. Any building, from private homes to corporate headquarters, without LEED’s stamp of approval is a public sign that it is not resource efficient. Originally considered the benchmark in green building, LEED has since trickled into the automotive industry. Cars can now be LEED-qualified if they are fuel efficient or low emitting. Consumers overwhelmed by a dealership’s sea of cars can look for a LEED symbol on the car’s exterior to help make their final purchase decision.

Read More
Sharing is Caring
July 15, 2016


See that girl up there? Let’s call her Jackie. Today’s her sweet-sixteen, and she’s at her local dealership with her parents, eager to pick out her very first car. Fast forward a few hours, and Jackie’s driving off into the sunset in a new convertible, top down, music blaring – the iconic American representation of freedom and one that car brands lean into heavily.

Read More