Why Do All Car Logos Look the Same?: How Visual Identity Can Complement Brand Names
October 20, 2016



As an exclusively verbal branding agency, Lexicon usually refrains from commenting on the topic of visual identity. But in some cases, design has an interesting parallel with brand naming: the basic forms used in a brand’s logo can communicate beneath the surface in the same way that the sounds and structure of a brand name can. For example, have you ever noticed most car logos have a round, container-like shape?

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