How to broaden consumers’ view that a great car company can also make a great truck. Our challenge was to give Honda's first truck a name that would help persuade the 18% of Honda owners to make their garages a Honda-only parking area.
We created Ridgeline, a distinctive name that could only be used on a truck, delivering “truck credibility” and offering connotations of both ruggedness and innovative design.
The automotive category is inherently aspirational: cars are an expression of personal identity. We aim to match this personality to what consumers expect and desire from their driving experience. In this way, the automotive names we develop unlock new ways of thinking about who you can be and what you can accomplish when you get behind the wheel.
A Few Automotive Brands We've Named: