Mercedes-Benz needed a name for the brand new 2016 release of their commercial van.
Sound like success. Most commercial vans use basic alphanumeric nomenclature systems to describe capacity or power. We saw an opportunity to bring aspiration to this utilitarian category with a name that reinforced the premium positioning of the parent brand.
The automotive category is inherently aspirational: cars are an expression of personal identity. We aim to match this personality to what consumers expect and desire from their driving experience. In this way, the automotive names we develop unlock new ways of thinking about who you can be and what you can accomplish when you get behind the wheel.
A Few Automotive Brands We've Named: