Driving or riding in a car falls into one of two performance experiences: you feel the road (sporty) or you don’t (luxury). The automotive industry has spent more than 30 years and $2 billion trying to bridge this gap. Levant Power approached Lexicon with a smart shock system that answered this need. Their Super Active suspension “erases undesirable road input that causes occupant discomfort and motion sickness, giving a train-like sensation while on the highway.”
Support a transformed user experience. ClearMotion suggests a smooth and seamless experience with a straightforward, transparent attitude. The word ‘clear’ evokes the predictive sensory capabilities of the smart suspension system. In 2017, ClearMotion secured more than $100 million in Series C funding along with a strategic investment from Bridgestone.
The automotive category is inherently aspirational: cars are an expression of personal identity. We aim to match this personality to what consumers expect and desire from their driving experience. In this way, the automotive names we develop unlock new ways of thinking about who you can be and what you can accomplish when you get behind the wheel.
A Few Automotive Brands We've Named: