Articles Tagged ‘billion dollar brands - Lexicon Branding’

Coca-Cola’s Gold Peak Tea Becomes a Billion-Dollar Brand

Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands. Retail sales of Gold Peak and Fuze Tea exceeded the $1 billion mark in 2014, as did those of I LOHAS mineral water, a Coke-owned brand that is sold in Japan.