David Placek knew something was off when he met with Microsoft to figure out a brand name for its latest product. Cloud Link? Cloud Pro? None of the names sounded right. The product was a cloud platform, sure, but it did little to spark his imagination. Besides, everyone was already talking about the cloud. He eventually sold Microsoft on naming its product Azure, a brighter name for a platform that promises to help people get working in the cloud quickly. Inc.'s Jill Krasny asked Lexicon's president what makes a company name flop.
Articles Tagged ‘startup - Lexicon Branding’
Podcasting has been around for just over a decade, but the past year has seen an explosion of interest in the form, with “This American Life" spinoff “Serial" breaking iTunes records and a host of new podcast networks popping up to carve out their niche in what's being called the “new golden age of radio."
A PLANT-BASED hamburger patty that bleeds. Meatless chicken strips with the same fleshy and fibrous texture as cooked poultry. Mayonnaise made without eggs that is creamy and smooth. And a vegan beverage that contains all the ingredients for human sustenance, making it unnecessary to bother eating ordinary food every again. Hungry yet?
Together, the firms will help make Xbox Live "more social and fun," Microsoft said.