Linguistics

With years of first-hand linguistic research and a global team of 85 in-country Ph.D. linguists to evaluate a name’s cultural meaning, Lexicon has the hands-on familiarity with language and culture—here and across the globe—needed to harness the expressive power of brand names.

A brand name will evoke a wealth of reactions and associations in a population of diverse interests and experiences.

The more precise the tools for measuring the effects of sound and spelling patterns, the better we can understand which semantic associations and aesthetic effects a word form is likely to produce.

That is where linguistics plays its most essential role for Lexicon.