Highlights

By working closely with our clients, Lexicon has been able to create some of the world's most famous brand names. In fact, sales of products with Lexicon-created brand names now total more than $350 billion.

Our philosophy is simple.

The single most important value of a name is its storytelling ability. And to tell a good story, you must do three things; Get their attention. Make it interesting. Tell them something new.

Mark Twain once wrote that

The difference between the right word and the almost right word is the difference between lightning and a lightning bug.

We agree.

Our Latest Work

  • Texture
    Next Issue
  • Lucid
    Atieva
  • Radial
    eBay Enterprise
  • Tangible Science
    Ocular Dynamics
  • ClearMotion
    Levant Power
  • Gimlet Media
    Start Up Podcast
  • Lightstrike
    Xenex
  • Tidal
    WiMP Music
  • Storypoint
    E & J Gallo
  • Freeform
    Disney-ABC
  • Impossible Foods
    Maraxi, Inc.
  • Go365
    Humana
  • Pearl
    Kamama
  • CrossCore
    Experian
  • Miralon
    Nanocomp
  • Scentiva
    The Clorox Co.
  • TenX
    Auction.com
  • Lightbend
    Typesafe
  • Turo
    Relay Rides
  • Neffos
    TP-LINK

 

More Highlights

  • Scion
    Toyota
  • Febreze
    Procter & Gamble
  • Dasani
    Coca-Cola
  • BlackBerry
    Research In Motion
  • Pentium
    Intel
  • Tangerine
    ING DIRECT / Scotiabank
  • Sonos
    Rincon Networks
  • Blue Nile
    Internet Diamonds
  • PowerBook
    Apple
  • OnStar
    General Motors
  • Swiffer
    Procter & Gamble
  • Humira
    Abbott
  • Embassy Suites
    Hilton
  • Truvia
    Coca-Cola / Cargill
  • Optic White
    Colgate
  • Outback
    Subaru
  • ForceFlex
    The Clorox Co.
  • FiOS
    Verizon
  • Metris
    Mercedes-Benz
  • ooVoo
    Arel Communications
  • Silverlight
    Microsoft
  • ThermaCare
    Pfizer
  • Chip'ins
    Popcorn, Indiana
  • HDX
    The Home Depot
  • Wisp
    Colgate
  • Dibs
    Dreyer's / Edy's
  • Spire
    PepsiCo
  • Optima
    American Express
  • Centrino
    Intel
  • Deskjet
    Hewlett-Packard
  • Stonefire
    FGF Brands
  • Nexcare
    3M
  • Venza
    Toyota
  • Flywheel
    UpStart Mobile
  • Afar
    Afar Media