How do they come up with technology product names like "BlackBerry" and Windows "Azure"? In this Q&A, David Placek, the guru whose company came up with those two and many more, takes us inside the product name game.
From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and people who came up with the names for these iconic tech products.
Selecting a name is one of the most important decisions a company will ever make. But a lot of small businesses don't give it nearly enough thought.
June 15, 2006
In this taped interview with KTVU, Fox affiliate in Oakland, Pam Cook's weekly business report introduces Lexicon Branding® as a highly successful company that is responsible for some of the most well-known names in the business, located right here in the Bay Area's own back yard. Pam Cook and David Placek discuss the importance and value of a product or company name, how a good name helps a company cut through the current clutter of images and messages, why a good name is more important now than ever before, and how that has changed over the years for Lexicon Branding®.
'THINK GLOBAL ACT LOCAL' has long been the mantra of community-based organizations. Now marketers of global brands are borrowing that mantra and making it their own. Increasingly, the paradigm is shifting from a top-down marketing approach towards one that is more localized. Even the largest conglomerates are empowering their local offices to make marketing decisions 'on the ground'.
The best brand names are fun to say and make people want to do business with you. Does yours measure up?