Sandy Strawbridge, Manager of Planning & Research
Sandy comes to Lexicon after over twenty years of Account Planning, Moderating and Research consulting. Sandy has experience across many industries, working with established brands, as well as new products and services. Her career has followed a path through the account management ranks at Carmichael Lynch and Campbell-Mithun Advertising with a focus on CPG brands. From there she transitioned into Account Planning conducting research, advocating for consumers and writing strategic briefs. After several years as the Vice President Director of Planning for Ruhr-Paragon in Minneapolis, she launched her own consulting business. Some notable marketing successes she has been a part of include re-positioning Nature Valley Granola Bars, the re-introduction of Nexxus Haircare by Alberto-Culver, Target brand image refinement, and Kimberly-Clark’s Depend package re-design.